Tripartite game models in a dual-channel supply chain: competition and cooperation

This paper considers tripartite games in a dual-channel supply chain which involves manufacturer, an offline retailer and online retailer. Both competition cooperation issues are analyzed. In the model, Stackelberg game between manufacturer two retailers Bertrand occur simultaneously. It is shown that channel attracts more consumers’ purchase preference charged higher wholesale price it meanwhile declares sales price. presence of revenue sharing, three participants studied change each participant analyzed when partial exists. Further, definition optimum two-player coalition proposed. We demonstrate consumers definitely coalition. The structure Finally, under sharing cost apportionments, participant’s profit examined.